Drainfield Restoration Explored

Pro-Pump/Hi-Count bacteria product from Ecological Laboratories receives an annual showcase.
Drainfield Restoration Explored
Doug Dent, left, vice president of sales and product development for Ecological Laboratories, discusses his flagship product, Pro-Pump/Hi-Count concentrated liquid culture consortium, in Indianapolis in 2014.

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Ecological Laboratories enjoys feedback from its customers every year at the Water & Wastewater Equipment, Treatment & Transport Show in Indianapolis, says Doug Dent, the company’s vice president for sales and product development. The 2014 trade show was no different, with the company showing its flagship septic system rejuvenation product, Pro-Pump/HC (Hi-Count).

“We typically get an excellent response at the show,’’ says Dent, “as septic pumpers and installers are always looking for answers to difficult problems and questions.”

Pro-Pump/HC has oxidation capability designed to keep the facultative anaerobic and anaerobic bacteria working in an onsite system. The product is a concentrated liquid culture consortium made of 12 select vegetative microorganisms with a specification of 400/500 million microorganisms per/mL.

Dent says Pro-Pump/HC is effective at removing fat, protein and long-strain fatty acids that indigenous cultures can’t tackle. “It’s able to address and resolve many onsite wastewater issues in tanks and absorption fields. That makes it ideal for septic pumpers, installers and ATU wastewater plant managers.”

The product has been on the wastewater treatment market since 1989, but Dent says that over 23 years of working the Pumper & Cleaner Expo (now called WWETT) he’s often talking to pumpers and installers about its effectiveness for the first time.

“Over the years our customers have come to expect to see us at the trade show, and this gives us the opportunity to visit accounts that we would never have the opportunity to meet with,” says Dent. “At the same time, the show is the one place with everything a septic pumper or installer needs under one roof. It is the best place to meet with and talk, face-to-face, with our existing customers and prospects, and the best opportunity for us to introduce new products and new customers to our product line.”

Dent points out that he was able to generate dozens of new leads at the 2014 show. “The accounts we spoke to were very interested in our Pro-Pump products,” he says. “We were able to write several orders for new customers at the show and picked up several leads to follow up on.”

Dent also uses the show to bounce new ideas off of pumpers and installers. In fact, several products the company now markets essentially got their start through conversations at the show.

“Our absorption field recovery product, the Pro-Pump Bio-Remediation Kit, was launched at the show,” says Dent. “We try to improve or introduce new products or technologies each year that may be of interest to our customers and prospects alike. We take the time to develop products that will fill a need in the field.”

Another of the company’s newer products, Pro-Pump/TST Plus, was introduced last year to fill another need Dent heard about from attendees at the show. “Customers wanted something a homeowner could easily use that would cut down on drain odors, remove organic buildup and provide a benefit to the septic system,” he says. “The show was an excellent venue to debut this new product.”

Dent says the company is looking forward to coming back to Indianapolis in 2015.

“Indianapolis is a city that understands trade shows and how to handle the large crowds that come,” he says. “There are plenty of hotels and great dining options within walking distance of the convention center. We are currently working on some new technologies, with an eye on the 2015 show.” 800/326-7867; www.propump.com.



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