Kick-Start Your Onsite Business

As your business grows, change is inevitable. Is it time to consider an operations overhaul? Here's how you can get started.
Kick-Start Your Onsite Business
All of your company materials, equipment and employees should contain two essentials: your company logo and a consistent color scheme.

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Change can be a hard pill to swallow. Customers change, products change, regulations change. It can be even more difficult if you’re stuck in a rut. But as your business grows, change is inevitable, so it might be time to consider an operations overhaul. The good news? Resources to help you ease the pain are plentiful. 

Many industry associations, for example, provide a resources section devoted to managing your business on their websites. Among the marketing ideas and suggestions offered are a handful of starting points that can be used to kick your business into high gear. 

Eric Casey, executive director of the National Onsite Wastewater Recycling Association, for instance, provides guidance to many small business owners across the industry on these specific topics. He offers his tips to help you breathe new life into your business.  

So step back, reimagine your business, and give it the facelift it deserves to increase productivity and profits. 

1.     Fine-tune your physical appearance

Your appearance is always on display. “If the inside of your truck is filled with fast-food wrappers and other trash, if your equipment is caked with mud, if you aren’t reasonably well groomed with clean clothes, people will take notice,” Casey says. 

And keep in mind that you have the opportunity to either impress or deter potential customers who happen to see you serving their next-door neighbor’s onsite system or septic tank or spot your company truck while waiting at a traffic light. 

2.     Update your online look

The number of people who hop online to search for and find their service providers is ever growing. If your online presence is nonexistent, you’re likely losing out on business.

Luckily, creating your own website can be handled fairly easily and inexpensively through online services like GoDaddy or Weebly, and there are even free options such as Wordpress, notes Casey. 

In addition, social media outlets like Facebook and Twitter provide possibilities for attracting new customers or maintaining contact with your existing clientele at no cost.

3.     Create a consistent feel

Is it time to redesign your company logo? How about your business cards? As you make changes or updates to individual advertising pieces, just remember that uniformity is crucial. 

According to Casey, all of your company materials should contain two essentials: your company logo and a consistent color scheme. Align the look and feel of everything from your company brochures to the business details on your invoices and your messaging will carry greater weight. 

Making a handful of thoughtful changes to your business might just provide the boost you need to take things to the next level. And better yet, as you apply a few initial adjustments it may begin to spark new ideas for improvement on a more regular basis.


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