“Advertising must generate more in business profit than it costs,” says Tom Egelhoff, president of Eagle Marketing and author of How To Market, Advertise & Promote Your Business Or Service In A Small Town.If that’s not happening, something is wrong with your advertising strategy. Egelhoff identifies nine ways you’re screwing up your advertising plan, and top strategies to help you avoid those advertising errors.1. Track your advertising“Don’t throw out advertising and pray it works,” Egelhoff says. “Track results so you can adjust advertising to be more productive.”He recommends contractors key their ads so that they know customers are responding. If
