You know what they say about good reputations: They take a lifetime to build, but only a second to destroy. That’s true of individuals, but it’s also true for companies. A single mistake — when it’s made in public — can eradicate the goodwill people have toward your company, and make it difficult for customers to feel like they can trust you or believe in your service.Sometimes, it’s not even your mistake. When a major player in your industry goes through a public scandal, there can be guilt by association. When one septic professional fouls up, the general public can have
Build Back Customer Trust After a Hit to Your Reputation
A temporary price discount may start attracting customers when you lose goodwill, but you’ll need to do more to truly repair the damage
Dec 01, 2016
| by Amanda Clark |
