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Looking to increase your customer satisfaction and retention? Ultimately, building a loyal customer base isn’t difficult, it just takes some effort. Provide a quality service, ensure good value, be transparent in your pricing … and of course, let your customers know how much you appreciate them. This sense of gratitude is the “secret sauce” that distinguishes truly excellent companies. The holiday season is an ideal time to make your appreciation known. Consider a few tried-and-true suggestions to express customer appreciation, and to improve your customer retention rates, throughout this final stretch of the year.1) Send holiday cards.As a rule of thumb,
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