A good media relations strategy is an overlooked but often very beneficial way for companies in our industry to raise their visibility and attract new customers. Better still, you can implement a basic media relations strategy for no cash outlay.
If you’re not engaged with the media, you’re missing the opportunity to get your company mentioned in positive ways, and also to counter potentially one-sided stories that portray your business or the industry in a negative light.
Given the way the onsite wastewater industry is often portrayed in the media, it’s understandable why a business owner might be leery about working with
