No one becomes an onsite installer to gain public status. It’s a profession that always has been underrated for its importance and for the skills it requires. It’s similar in that respect to being a municipal wastewater treatment plant operator.
But at crunch time – at the point of customer contact – what can an installer do to convey credibility? Presentation skills, a professional appearance, references, a sharp-looking vehicle, and similar attributes can help. But what about before that, when perhaps a customer is perusing listings in a phone directory or scanning ads in a newspaper or on websites? This is
