Great Customer Education, Ongoing Maintenance Bring Repeat Business

Thorough customer education and convenient ongoing septic system maintenance help California’s Clay’s Septic capture repeat business and word-of-mouth referrals.

Oct 09, 2014 | by Ted J. Rulseh |

California Bobcat Corporate Case Construction Equipment Caterpillar, Inc. Enz USA, Inc. FlowMark Fruitland Manufacturing General Pipe Cleaners Hancor, Inc. Harben, Inc. Infiltrator Water Technologies Liberty Pumps Longhorn Tank & Trailer, Inc. Masport, Inc. Orenco Systems, Inc. Polylok, Inc. Progress Tank Quanics Inc. RIDGID Robuschi Southern CA Tank & Fab T&T Tools, Inc. Topcon Postioning Systems, Inc. Backhoe Excavating Equipment Septic Tank Inspection Camera Probes Laser Level Riser & Lid - Septic Effluent Filter Vacuum Pump Jetter Media Nozzles Aerobic Treatment Unit (ATU)

Great Customer Education, Ongoing Maintenance Bring Repeat Business — The Clay’s Septic & Jetting team, shown at the office in Nipomo, Calif., includes (from left) David Medina, Rudy Uriarte, Clay Barks, Doug Smith and Lucas Mendez.

Great Customer Education, Ongoing Maintenance Bring Repeat Business — For Clay Barks, of Clay’s Septic & Jetting, Nipomo, Calif., complete installing service is extended by pumping his customers’ tanks. Barks started his business in 1987 and 80 percent of his business is driven by repeat customers. He is shown at the company shop with his 2008 Mack truck with a 3,600-gallon Progress aluminum tank and Robuschi RB-DV45 pump in the background.

Great Customer Education, Ongoing Maintenance Bring Repeat Business — Clay Barks monitors the daily progress of jobs performed by his crew of a dozen workers from his office in Nipomo, Calif.

Great Customer Education, Ongoing Maintenance Bring Repeat Business — Clay Barks uses a RIDGID NaviTrack Scout locator to track a septic system line for a customer.

Great Customer Education, Ongoing Maintenance Bring Repeat Business — Clay Barks is at the controls of a Bobcat E45 excavator working to expose a customer’s broken drainfield lines. Clay’s Septic & Jetting has a specialty in repair and maintenance work.

Great Customer Education, Ongoing Maintenance Bring Repeat Business — Clay Barks explains a necessary repair to a customer. The owner of Clay’s Septic & Jetting prides himself on customer service and education.

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Clay Barks doesn’t think his customers should have to worry about their onsite treatment systems. He believes the worry should belong to him and his 12 team members.His business, Clay’s Septic & Jetting in Nipomo, Calif., is built around customer confidence, from the extra care his crews take when repairing and replacing systems, to the Worry-Free Septic Maintenance Program that lets owners pay a flat monthly fee for scheduled service visits and pumping.Customer care is a key reason why, despite diverse and aggressive marketing and promotion, the company still gets 80 percent of its business from repeat customers and customer

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