For AAA Allied Septic, There Is No Substitute for Word-of-Mouth Advertising

A 70-year-old New Mexico installing company takes on renewed vigor and growth when the next generation comes on board

Oct 10, 2023 | by Ted J. Rulseh |

New Mexico Onsite System Installation Septic Tank Business Strategy Vacuum Truck Excavator Trade Association Colorado Professionals in Onsite Wastewater (CPOW) National Association of Wastewater Technicians (NAWT) Education/Training Aerobic Treatment Unit (ATU) National Vacuum Equipment Moro USA, Inc. Masport Vacuum Pump & Systems KeeVac Industries Infiltrator Water Technologies Imperial Industries, Inc. FujiClean USA Consolidated Treatment Systems, Inc. Anua

For AAA Allied Septic, There Is No Substitute for Word-of-Mouth Advertising — The AAA Allied Septic Service crew includes, from left, Roman Cardiel, Juan Alvidrez, Steve Sandoval, Chris Marin, Gina Dotson, Ralph Dotson, Gino Dotson, Kassie Garcia and Giovanni De La Paz. The fleet of vacuum trucks were built out by KeeVac, COLT by IWS and Imperial Industries. Pumps and blowers are from National Vacuum Equipment, Moro and Masport.

For AAA Allied Septic, There Is No Substitute for Word-of-Mouth Advertising — Ralph Dotson digs a trench using a Caterpillar 300.9 mini-excavator.

For AAA Allied Septic, There Is No Substitute for Word-of-Mouth Advertising — Gino Dotson adds a Safety Lid from TUF-TITE to a new septic system. The yellow inner lid offers added protection to prevent people from falling into the tank.

For AAA Allied Septic, There Is No Substitute for Word-of-Mouth Advertising — From left, Giovanni De La Paz and Juan Alvidrez lower a Zoeller pump through a TUF-TITE riser and into an Infiltrator Water Technologies tank during a system installation.

For AAA Allied Septic, There Is No Substitute for Word-of-Mouth Advertising

For AAA Allied Septic, There Is No Substitute for Word-of-Mouth Advertising — The crew, from left, Roman Cardiel, Juan Alvidrez and Giovanni De La Paz, lower an Infiltrator tank into an excavation during a system install. (Photos by Eric Swanson)

For AAA Allied Septic, There Is No Substitute for Word-of-Mouth Advertising — Gino Dotson cleans a Caterpillar 249D skid-steer in the company yard.

For AAA Allied Septic, There Is No Substitute for Word-of-Mouth Advertising — Gina Dotson, left, and Kassie Garcia in the office of AAA Allied Septic Service.

For AAA Allied Septic, There Is No Substitute for Word-of-Mouth Advertising

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AAA Allied Septic Service has been a thriving business since its founding in the Santa Fe area 70 years ago. Today the company, owned by Ralph Baker Dotson and Gina Dotson, installs up to 125 new onsite treatment systems per year, pumps 1,000 to 1,200 septic tanks per year, and performs numerous system inspections for property transfers. The company’s reputation is so strong that most of its business comes through word of mouth; the book of projects is full despite minimal advertising. And now a new source of energy has arrived the Dotsons’ son Gino, a couple of years removed from general

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