“I don’t have to say a word to sell my design services,” says Stuart Meade, owner of Meade Septic Design in Goshen, Indiana. “My educational videos do the job for me.”
The success of those videos led Meade to present “How to Promote Your Business With Video” at the 2017 Indiana Onsite Wastewater Professionals Association conference. “Content is everything, but it can be hard because viewers want to be entertained and receive valuable, relevant information,” he says. “Occasionally valuable information means giving away something profitable.”
Meade’s webpage on “How to Install Your Own Septic System” is an example of giving
