The Google algorithm has become better at recognizing images and tying them to your business and the services you provide. Since potential customers are more drawn to photos, it’s wise to take advantage.

If you put a lot of work into SEO, it can be worrisome when you notice your company’s website slipping in search rankings. Here’s what you should know about the potential causes.

Online reviews have become a trusted source of information that showcase a business’ brand, integrity and authority, as the findings of a recent survey prove

The social media platform no doubt has plenty of users — and potential customers — but it takes a little knowledge on how its advertising features work to best reach those people

Learning how to craft content that draws in customers is difficult, but ultimately worthwhile

Your customers are on their devices now more than ever, so email is a great way to get your business some exposure

Take a hard look at the content of the "About" section on your website. Is it really doing all it can to bring in new business?

Sometimes, an unconventional approach can have a profound impact for the better