Considering how many times I've restarted this first paragraph, it's fair to say that writing is hard.
Writing for something as specific and high-stakes as your company’s website is extra challenging. Several things are working against you:
1. Writing is time consuming. Stephen King writes for four to six hours a day, aiming for 2,000 words. His method works — he has written a reported 98 novels (so far).
Still, most of us in this industry aren’t as skilled a writer as King. A well-written website article clocks in between 800 and 2,000 words — this might take awhile.
Great website copy may take days, but it’s
