Depending on how old you are, how tech savvy you are and how much you enjoy arguing politics, your opinion of Facebook may vary. But whether you enjoy the world’s most popular social media platform or not, don’t overlook its power as an advertising platform.
You may remember the good old days when business posts could show up in feeds for free and ad demographics were freaky specific. You want to serve an ad to a 36-year-old woman who graduated from the local high school with a 3.8 GPA, owns a home, has two kids, drives a Volvo and swallows fire?
