There’s a popular motivation program out there known as 212°. The metaphor behind it is that at 211 degrees, you have hot water, and at 212 degrees — just one degree higher — you have steam, and the power to drive a locomotive.In a similar way, this program implies, that extra degree — in service, courtesy, effort, professionalism — will power you far ahead of your competitors. Sorry, but I’m too much the science guy, and have too much business experience, to buy the metaphor. Just one degree is not enough. To attain real superiority takes tremendous effort. Of course,
