In this final installment of a three-part series on ways installers and other onsite industry professionals can market their businesses, we’ll focus on ideas that are fairly easy to implement. In some cases, you may not even think of them as marketing-related, but they are. Marketing is more than just the sales call, a company brochure or a website. Anything that leaves an impression about your company in the minds of your customers has a marketing component.
Incentives for your customers
Word-of-mouth is the most effective form of advertising. Make sure to leave extra business cards or brochures with customers upon completing
