Does your company have a website? A presence on Facebook, Twitter or LinkedIn? NOWRA executive director Eric Casey reports that more than 90 percent of NOWRA members don’t list a website in the association’s database, and more than 20 percent did not even provide an email address.
That doesn’t mean 90 percent of installers don’t HAVE websites, but it does indicate a substantial share still do not. Casey advises against ignoring the impact of the online world on a business.
“For large numbers of people, Google is the number one source of information,” says Casey. “When they look for a septic system contractor in your area, and don’t see a website for you, but they do see one from a competitor, chances are they won’t even consider your company – and you won’t even know it.”
He notes that websites are easy to build: Wordpress.com offers free websites and provides point-and-click widgets to make building a site simple. Other websites, like GoDaddy, Homestead and VistaPrint, offer even easier tools and cost less than $10 per month. “Even if your efforts only bring in one or two customers, your investment of time can pay dividends,” Casey says.
