As a family business prepares for a change in ownership, the values that made it a success will remain. “Dad built this business on old-school values,” says Don Moats Jr., whose father started the company in 1991. “That will not change. He was always focused on delivering value first. He knew that quality service and fairness in his custo- mer relations would bring financial success — more as a consequence than as a goal.” Serving a customer base in a 100-mile radius of Kirtland, N.M., D.J.’s Backhoe Inc. emerged when Don Moats Sr. needed a service provider to clean grit
