For several years, while he was working for engineering and construction companies in northern Wisconsin, Joe Rubenzer held the idea of self-employment in the back of his mind. He knew he couldn’t afford to buy a company like the ones he worked for, some worth millions of dollars.
Instead he kept an eye out for smaller companies. He found one, made the switch to onsite wastewater, and now has a business in a thriving area.
The rural counties to the east of Rubenzer’s base are not showing much population growth, but his county and those to the west are growing strongly. Chippewa

















