Marketing an onsite company is a blessing and a curse.
On one hand, a lot of people need you. That means a massive pool of potential customers. On the other hand, a lot of people need you. Yes, that is a double-edged sword. The sheer amount of opportunity can be paralyzing. Choosing a focus can prove challenging for even the savviest of marketers.With opportunity everywhere, we sometimes tend to use a “throw spaghetti at the wall” method. Sure, some of it will stick. However, is this scattershot approach costing us more time and money than necessary?It pays to be strategic and
