In my previous article, I explored the SWOT analysis grid, a widely used business tool that helps entrepreneurs make big decisions in an informed, analytical way.
If you read the first part of this article series, then you know that SWOT is all about taking a careful inventory of strengths, weaknesses, opportunities, and threats, using these simple data points to view a decision from all angles.
But what does it look like, in actual practice, for a business owner to use the SWOT paradigm? Let’s start off with some guidelines for analyzing strengths and weaknesses. In a follow-up article, we’ll turn our
