Creative Raven will play a prominent educational role at the 2026 Water & Wastewater Equipment, Treatment & Transport (WWETT) Show slated for Feb. 16-19 in Indianapolis, delivering two distinct sessions focused on local market growth and the practical use of generative AI for contractors and service providers.
Designed for professionals operating in highly competitive regional markets, the sessions emphasize real-world application, hands-on learning and actionable systems.
Local market growth workshop
Creative Raven will host a premium, hands-on workshop at WWETT titled “Dominate Your Local Market: A Hands-On Workshop for Local Business Success.” The workshop is designed for contractors and service providers operating in competitive regional markets and focuses on actionable strategies for improving local visibility, inbound demand and lead conversion.
Unlike traditional lecture-style sessions, the workshop walks attendees through the systems that influence local search visibility, reputation and customer decision-making, including how AI and modern search platforms affect local buying behavior.
Participants will gain practical guidance on optimizing Google Business profiles, identifying common breakdowns in lead capture and building simple systems that can be managed without large marketing teams.
The session is offered as a premium add-on workshop and requires separate registration through the WWETT Show. Session details and registration are available through the WWETT Show conference schedule.
AI growth strategies workshop
Creative Raven also will present a session titled “The Invisible Marketer: How Generative AI is Fueling Growth for Contractors Behind the Scenes.” The session examines how AI-powered tools are already influencing contractor visibility, responsiveness and competitiveness, often without companies realizing AI is at work.
Led by Creative Raven founder and CEO Suzan Marie Chin-Taylor, the presentation focuses on real-world applications of generative AI that help contractors reduce friction, respond faster and capture more opportunities without expanding staff.
Key takeaways include how AI-driven search platforms affect who gets found, where revenue is lost through missed calls and slow follow-up, and why speed and clarity now matter more than company size.
The session is designed for wastewater, sewer, stormwater and skilled trades professionals seeking practical insights rather than hype. Session details and registration are available through the WWETT Show conference schedule.
About Creative Raven
Creative Raven is a strategic marketing and PR firm focused on the wastewater and skilled trades industries, helping contractors and service providers increase visibility, credibility and growth through modern marketing, content and thought leadership.
