Helping the Buyer Beware

Greg Mayfield, owner of Southern Water and Soil in Zephyrhills, Florida, knows the best customer is an educated customer.Attempting to avoid a clientele concerned with only the bottom line, his business targets high-end residential and commercial customers. Experience has taught him the more affluent do research and are easier to educate, therefore his primary marketing tool is Google. He also joined Angie’s List to reach homeowner associations.Part of Mayfield’s presentation to homeowner associations includes tips about how to hire the right contractor for the job.The top of his list includes confirming that contractors pay workers' compensation. “If a worker is injured,