Phone directories, restaurant placemats, billboards and mailers no longer get the promotion job done for English Sewage Disposal in Bridgeton, N.J.The company still uses those tools but increasingly reaches out to online oriented prospects through a sophisticated website and a large and growing presence on social media. “We know that younger people, especially those just buying homes, don’t know a lot about septic systems,” says Joe Garner, vice president and project manager.“We’re not going to capture them with a phone book ad or a placemat ad. They’re going to use their smartphone. They’re going to do something digitally. Even the
