There’s a story I recall from covering agribusiness for a newspaper many moons ago that in simple terms explains the concept of supply and demand through fluctuations in the price of pork. It’s stuck with me for 30 years and it can be applied to the sustainability of most any business. It goes like this:
When the market price for hogs goes down, frustrated farmers sell off their stock and vow to never raise hogs again. This creates a shortage of pork, raising the price for hogs to the point that farmers see an opportunity, can’t help themselves, and jump back











