Going Above and Beyond Brings Customer Referrals

No advertising ploy is as effective as the recommendation of a satisfied customer. That’s one thing installer Joe Procopio has learned about the marketing of a small business. “The service provided by ProSeptic is why we have work and why customers recommend us,” says Procopio, based in Scituate, Rhode Island. “Word-of-mouth is very powerful, but even more so in a small state such as ours.” Selling quality goes beyond installing LE41 pumps (Liberty Pumps) in systems instead of sump pumps from do-it-yourself stores. To Procopio, it means finishing jobs on time and perfectly, then owning them. “A torrential rainstorm washed