The construction industry and other skilled trade industries are facing a workforce shortage, and companies are increasingly recognizing the need to attract young, skilled workers to fill the gap. The next generation, Gen Z and Millennials, live and breathe social media. It’s where they connect, learn and share. By leveraging social media effectively, companies can not only promote their projects, but also create a brand that resonates with potential new hires, building a pipeline of young, skilled workers.
Here’s how companies can tap into the power of social media to attract the next generation workforce.The shift to digital communication
The younger workforce is
