“I Can’t Afford It”

Of all excuses for not attending your industry’s major trade show, this one is the most ill-considered and, in the end, the most harmful

While I was working on one of my first jobs and trying to keep a young family afloat, a dentist I met at a meeting asked how long it had been since my last checkup.

“I can’t afford to go to the dentist,” I replied.

“You can’t afford not to go to the dentist,” he said, a look of utter...

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