When the marketplace changes, a business has to adapt. Jason and Brittnie Nesenman, owners of Jason’s Septic Inc., in Miami, apply complementary job and people skills to help keep busy even in slow times. In the recent recession, Florida’s residential construction market disappeared as dramatically as a house falling into an enormous limestone sinkhole in the state’s famous Karst geology area. That forced Jason’s Septic to downsize and rearrange the daily work schedule in serving customers on Florida’s East Coast from Boca Raton to Key West. “We treasure every customer,” says Brittnie Nesenman, majority owner. Valuing every relationship has paid
