When the leads are hot and the phone’s ringing off the hook, it’s easy to get greedy and want to keep the leads coming. But sometimes more isn’t better, like when you have more business than you can handle.More calls and more leads without the time, staff and resources to serve those customers only leads to wasted money and disappointed potential clients.Unfortunately, that happens a lot with marketing that is “set it and forget it.” You end up paying for leads and calls, but you’re booked out so far that those leads have no choice but to call a competitor
