That Something Extra

Don’t be afraid to offer add-ons to your systems. If you add itemsthat help customers in the long run, they’ll be forever grateful.

Three years ago I bought a new fishing boat, upgrading from a 14-foot bench-seater to a 16-footer with more amenities. As I worked with the salesman to put the package together, he offered me several upgrades to the basic unit I had picked out.

Spare tire for the trailer? Custom...

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