What’s the best way to make an informed, analytical decision about the future of your business — whether it’s to open a new service line, hire new employees, or make some other significant change?
One of the most useful tools for methodical decision-making is the SWOT analysis grid. In previous installments of this series, I defined the value of the SWOT tool, and also delved into the specifics of the first two components: strengths and weaknesses.
Today, we’ll consider the second half of the equation. In addition to surveying your business’s internal strengths and weaknesses, it’s also important to take opportunities and
