ROI, or return on investment, is sometimes tricky to calculate. The term refers to the potential future profit an investment such as...
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Are Simple ATUs the Best ATUs?
Onsite installers can choose from a wide array of aerobic treatment units with varied processes and modes of operation. Jason Birdsong, owner...
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10 Tips For Dealing With Negative Online Reviews
If you were operating a restaurant, you’d be accustomed to having your business reviewed all over the place — newspapers, magazines, travel...
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The Problem with Soil Compaction
Humans, along with all our activities, cause widespread soil compaction. An ideal soil has 50 percent pore space: some air-filled pores and...
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Targeting Your Potential Customer Base With Google AdWords
The Internet affords small-business owners countless opportunities to market their products and services. This is a blessing and a bit of a...
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Trenches Don’t Have to be Deep to be Dangerous
Unfortunately, we hear all too often about workers getting injured in accidents caused by trench cave-ins. Some workers are severely injured and...
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Does Your Septic Business Need Workers’ Comp Insurance?
It’s hardly news that many in the onsite septic business look at the expense side of the ledger every month with an eye...
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System Management: The Key to Successful Septic Repair
When a septic system is being repaired or remediated, it is wise for the septic professional to thoroughly understand why the last...
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Septic Care: Explaining the Effects of Detergents
Explaining to customers why their ATU looks like the photo at right takes patience. Here’s some background info to help you out. Dishwashing...
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Why Content Marketing Matters
You’ve probably heard of content marketing by now and you’ve certainly seen it in action. If you follow any companies or brands...
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Homeowner Education is Critical During a System Repair
Depending on why a system needs to be repaired, there are many areas where the property owner may need some extra education...
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Insurance Coverage: What Do Installers Need?
When it comes to insurance for your business, there are certain policies that virtually all owners need. There are also others that...
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10 Tips for Small-Business Success
There’s no way to guarantee success — but there are plenty of little things you can do, habits you can form, to...
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Low-Tech Solutions to Extend System Life
How do you help a property owner with a system that’s beginning to fail if they can’t afford a new system? Or...



















